TOY FAIR 2017: The JAMES BOND Action Figures You’ve Been Waiting For

“Do you expect me to talk?” “No, Mr. Bond, I expect you to buy!”

For the 2017 TOY FAIR INDEX of stories, click here.

One of the best things about Toy Fair is happening upon something unexpected that stops you dead in your tracks.

Like this:

I’ll say it: I’m shaken AND stirred.

I have been waiting what feels like 007 lifetimes for a first-rate James Bond action figure and here it is, courtesy of England’s Big Chief Studios — along with two others from the film Goldfinger.

A bit of back story first. I love James Bond. Love him. (Check out our unassailable list of his Top 13 movies. Click here.)

That said, I’ve never been a huge collector. Part of it has been money, timing and access. The real collecting heyday was in the ’60s and I was too young for that. The only Bond toy I had as a kid was a Gilbert miniature from Thunderball that I won at the boardwalk on the Jersey Shore when I was maybe 10. It had probably been sitting there for more than 10 years.

It was gone to the ages but I replaced it — and added five more — a couple years ago, thanks to the magic of eBay.

And I have picked up two of the Corgi Aston Martins, a childhood Holy Grail that escaped my grasp at the time.

But I’m an action-figure guy first and that’s an area where 007 has had a checkered history. Everything I’ve seen online has either left me cold or doesn’t feel like its worth the asking price. Or is well out of my price range to begin with.

That’s all over now.

Just look at these brilliant figures, including Sean Connery’s Bond, Harold Sakata’s Oddjob and Gert Frobe’s Goldfinger.

Aside from the startling likenesses, I’m struck by how well the clothes fit these figures. (Not to mention the clever accessories.) So often, male action figures who wear civilian clothes look like they’re swimming in them. Or they are so bunched up they look like they could never lift their arms.

I mean, Bond looks he just got back from a 1/6-scale version of Savile Row.

The figures, which are pegged at about $250 a pop — standard pricing for this kind of high-end figure — are due this summer and are available for pre-order. (Click here.)

Best part? This appears to be only the beginning. Company directors Mark Andrews and Tony Leetham have long-range hopes and plans for this line, including other Bonds, other villains — and yes, Bond Women.

I have to give credit to EON Productions for green-lighting this. The rights-holders have been very protective of the Bond license, which is one reason there’s been relatively little on the collectible front over the last few decades (save toy and model vehicles), compared to other major film franchises.

A severed statue head? Brilliant.

I could go on. In fact, I will: We plan to bring you ongoing coverage of this line in the months ahead. (And believe me when I tell you that these photos don’t do the figures justice. The lighting at the Javits Center isn’t always ideal.)

Oh, and my wish list? Christopher Lee’s Scaramanga, Donald Pleasence’s Blofeld and, of course, Ursula Andress’ Honey Ryder. Dr. No? Dr. YES!

For the 2017 TOY FAIR INDEX of stories, click here.

Author: Dan Greenfield

Share This Post On

1 Comment


  1. Toy Fair Part 2 & Wonderfest 2017! | The Repacked Podcast - […] James Bond  […]
  2. REVIEW: BIG Chief’s Extraordinary JAMES BOND Figures | 13th Dimension, Comics, Creators, Culture - […] first saw them at Toy Fair last year (click here) and in the fall we brought you an EXCLUSIVE…

Leave a Reply

%d bloggers like this: