BATMAN WEEK: A side-by-side look that shows how the Caped Crusader was radically altered, seemingly overnight…
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Welcome to BATMAN WEEK 2024 — celebrating the 85th anniversary of the release of Detective Comics #27, on March 30, 1939. Over seven days, you can look forward to all sorts of groovy and offbeat columns, features and cartoons that pay tribute to the greatest comics character in the history of mankind. Click here for the rest of the BATMAN WEEK features. You’ll be glad you did! — Dan
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By PETER BOSCH
1964. It was an amazing year by this time 60 years ago, Captain America had already been reintroduced in The Avengers #4. Daredevil had debuted. The Doom Patrol and Hawkman had graduated to their own titles. The Black Widow had been introduced in Tales of Suspense #52 and Mysterio, likewise, in The Amazing Spider-Man #13. And it was only March!
Oh, and there was one other little thing that happened: Detective Comics #327 — released March 26, 1964 — introduced the “New Look” for Batman, just in time for his 25th anniversary. The title went from looking like this the month before (left) to that (right).
The logo was different. The art was definitely different. And inside, the costume, too. The writing took place in Gotham, not with an alien race taking Batman to another planet to be enslaved. And, dare it be said, the art on Batman was sophisticated. Everything was new.
The editorial inside the issue spoke of the differences.
But one thing that was not mentioned was why it was changed. Unknown to the reader, DC Executive VP Irwin Donenfeld had called editor Julius Schwartz to his office, along with Carmine Infantino, and laid it out quite simply. Sales of Batman and Detective Comics were down. He wanted Schwartz and Infantino to resuscitate them.
It was a challenge, but they did it, along with writer John Broome. The trio were part of The Flash comic’s success (and, not to be forgotten, inker Joe Giella came over, too). There wasn’t much actually new, storywise, that went into the first tale in Detective Comics #327. It was more a letting go of what had filled up the pages of the previous Batman tales. Gone were aliens, Batwoman, the original Bat-Girl, Ace the Bat Hound, time-travel stories, Batmen from the future, and Bat-Mite. And, soon in another issue, Alfred, too. (Though the latter… well, no spoilers.)
Another change happened (as noted in the DC editorial), the Martian Manhunter was out, after having been in the comic for nearly nine years (since Detective Comics #225, Nov. 1955). He was transferred to House of Mystery, where he got to be the star of the comic. Until Robby Reed came along.
In the place of the Manhunter, the Elongated Man was brought over from The Flash. And it was a very welcome addition. Drawn again by co-creator Infantino, the stretchable sleuth was absolutely the perfect fit for a title called Detective Comics. Though his tales here were not immediately put under the hands of John Broome, his other creator, they were written by the very capable Gardner Fox.
Infantino admitted later that the sales of Detective Comics and Batman did go up slightly, thanks to the “New Look,” but that it was the TV show in 1966 that really increased the numbers. But, sales notwithstanding, in the minds of many comic fans Schwartz, Broome, and Infantino really did save Batman!
Several years later, another “new look” of sorts would come to the world of Batman, still under the care of Schwartz, but with the conversion to writer Dennis O’Neil and artist Neal Adams.
But that’s another story.
Here is a 60th anniversary gallery salute to the “New Look” (plus a quartet of covers published just months prior that show why it was needed).
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MORE
— The BATMAN WEEK 2024 INDEX! Click here.
— BATMAN: OLD AND NEW — Dig RON FRENZ’s Fab Artwork Celebrating the Caped Crusader’s History. Click here.
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13th Dimension contributor-at-large PETER BOSCH’s first book, American TV Comic Books: 1940s-1980s – From the Small Screen to the Printed Page, was published by TwoMorrows. He is currently at work on a sequel, about movie comics. Peter has written articles and conducted celebrity interviews for various magazines and newspapers. He lives in Hollywood.
March 26, 2024
The Infantino covers and interior artwork were a feast for the eyes.
March 27, 2024
* The costume on the 1966 TV Batman looked wrong to me. Issue @326 is THE classic Batman look! ☺
March 26, 2024
When you look at pre’new look, the art appears ancient. Thank goodness for that new look, although that image above in Detective 327 has the ears too far back.
March 26, 2024
I agree. But, looking at the splash page, it’s obvious Carmine saw the ears farther back on the head/cowl. I’m guessing he was finding his way around what was to him a new character and design. He certainly found that look shortly after (covers for sure).
March 26, 2024
It’s funny, my first intro to Infantino was his Marvel work. I had no idea what he had already done until I was older.
Such a change between issues, love the Enlongated Man strips he did.
March 27, 2024
Great stuff, just wished you had mentioned Julie’s gun flub 😉
March 27, 2024
I think that’s exactly why it was excluded from inclusion in the late 1988 Greatest Batman Stories Ever Told anthology.
March 27, 2024
It is a shame this era was skipped over in the Batman 85th DC Folio collection along with the 22 years before it.