Posted By Dan Greenfield on Jan 29, 2022 | 2 comments

This’ll make your day. It made mine…

One of my favorite things about reading old comics is stumbling upon an ad that immediately lights you up. For some people, I suppose, it’s Sea Monkeys or Count Dante. Or maybe it’s the Polaris Nuclear Sub or the 100 Pc. Toy Soldier Set.

I dig those too but for me there is nothing like an unexpected house ad or, perhaps even better, a Mego ad.

For instance, the other day I was reading 1974’s The Brave and the Bold #113…

… and got to a reprint of the first Silver Age Hawkman story:

So I flip the page, and there’s THIS:

I actually gasped. Not because I’d never seen it before — I have, of course — but because it was so exciting to see it when I didn’t expect to. It was like being transported back 48 years and transformed into a 7-year-old.

And that, almost as much as any story, is what makes reading back issues so intoxicating.

Here’s the next page, by the way. Much more standard fare, but still a hoot:

Dig it.

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