This’ll make your day. It made mine…
One of my favorite things about reading old comics is stumbling upon an ad that immediately lights you up. For some people, I suppose, it’s Sea Monkeys or Count Dante. Or maybe it’s the Polaris Nuclear Sub or the 100 Pc. Toy Soldier Set.
I dig those too but for me there is nothing like an unexpected house ad or, perhaps even better, a Mego ad.
For instance, the other day I was reading 1974’s The Brave and the Bold #113…
… and got to a reprint of the first Silver Age Hawkman story:
So I flip the page, and there’s THIS:
I actually gasped. Not because I’d never seen it before — I have, of course — but because it was so exciting to see it when I didn’t expect to. It was like being transported back 48 years and transformed into a 7-year-old.
And that, almost as much as any story, is what makes reading back issues so intoxicating.
Here’s the next page, by the way. Much more standard fare, but still a hoot:
— Dig These 13 Groovy Classic MEGO Catalogue Pages. Click here.
— 13 Groovy HEROES WORLD Catalog Pages — RANKED. Click here.