TOYHEM! When commerce was fun!
Welcome to TOYHEM! For the fourth straight holiday season, we’re bringing you a series of features and columns celebrating the toys of our youth, which often made for the best memories this time of year. Click here to check out the complete index of stories — and have a Merry Christmas, a Happy Chanukah and Happy Holidays! — Dan
UPDATED 12/13/22: We’ve been celebrating the 50th anniversary of Mego’s World’s Greatest Super-Heroes line, so it seems like the perfect time to re-present this piece from 2021. Right on. — Dan
One of the great childhood joys of the ’70s was plowing through the latest department store catalogues to see what new toys were coming out. TV commercials were always immensely exciting — like little movies, especially this one…
… but seeing a complete selection in print gave it all a particular tangibility. Of course, if Santa didn’t bring you everything you wanted from the catalogue, it could be a source of frustration. But if you were anything like me, you were overjoyed with what you did get — especially if we’re talking Mego.
Musician Ron Papa appears to be the king of the catalogue page on Facebook. Every time I log on, there’s Ron, spreading his version of holiday joy in any number of groups and I think it’s pretty damn awesome.
Anyway, I’ve wanted to do a piece on catalogues for some time and Ron was the perfect resource to find 13 especially groovy pages. He’s been collecting them for years and understands the experience that came with their arrival in the mailbox: “Just like everyone else, coming home from school in the fall waiting for this to arrive on your doorstep, and heading right to the toy section — that’s a feeling that can only be captured by anyone who had grown up in this simple time.”
I couldn’t put it any better, so here are 13 GROOVY CLASSIC MEGO CATALOGUE PAGES, in no particular order. I picked out most of them and Ron provided the scans and sources.
— The Complete TOYHEM INDEX of Stories and Features. Click here.
— Mego’s MISSION TO GAMMA VI: The Apple of Any STAR TREK Fan’s Eye. Click here.