The man who beat Armstrong to the moon…

Welcome to TOYHEM! For the holiday season, we’re bringing you a series of features and columns celebrating the toys of our youth, which often made for the best memories this time of year. You’ll be hearing from comics creators, regular 13th Dimension contributors and more. Click here to check out the complete index of stories — and have a Merry Christmas, a Happy Chanukah and Happy Holidays! — Dan

TOYHEM! isn’t really a single series of stories. It’s sort of a series of series. We had the 13-day Custom Mego Box of the Day, for example. (Click here.)

But we also have TOYHEM! MEMORIES – a collection of guest essays by comics creators on their favorite childhood toys.

This time around we’ve got A-List writer Mark Waid, whose new Dr. Strange series just happens to be launching Dec. 26.

Playing against type, Mark, a walking comics encyclopedia, chose to write about that adventurous action figure of the ’60s that’s often overshadowed by G.I. Joe and Captain Action: Major Matt Mason.


On May 25, 1961, President John F. Kennedy announced his goal of putting a man on the moon by the end of the decade. In a rare case of a politician’s promise coming true, it actually happened. But it took a lot of hard work from tens of thousands of government employees, private scientists and brave astronauts as we raced the Soviets to the claim of first lunar landing. And that meant those efforts were in the news constantly.

America’s interest in NASA’s accomplishments ran strong throughout the 1960s. Both because Americans took a unified pride in their country and because — sadly, cynically — it provided a distraction from the chaos of the Vietnam War, the “Space Race” was a fundament of ‘60s U.S. culture, especially among children whose imaginations were sparked by the promise of charting new frontiers in the sky.

Toy companies, of course, latched on like mad, creating all kinds of toy “space guns” and play “rocketships,” but none of them capitalized on the space fad on the scale Mattel did. In the mid-’60s, it launched a rubber bendy wire-jointed action figure called Major Matt Mason, an astronaut who lived and worked on the moon. Or, as I’m sure I phrased it to Santa when I was 5, “HE LIVES ON THE MOOOOON!”

Pix from various spots on the web

That Christmas, Santa delivered big. Not only did I find a Major Matt Mason doll under the tree, complete with his Space Sled and “flying backpack” that slid him along a special spring-loaded string, but I also got his massive, battery-operated Space Crawler and, best of all, his modular Space Station.

Oh, my God, that Space Station. It required assembly, it was more than half my height (back then), it could be reassembled in various configurations, and it made me SO. HAPPY. Let me repeat that: SO. HAPPY.

Atop the station shone a battery-operated “space beacon” with a bright purple light that is to this day, to me, the exact color of childhood joy. Though mine’s long-gone, I found another on eBay years ago, and when I turned on that beacon, it was like Frankenstein hearing the violin. Even now, if you want to watch me find instant peace in a chaotic day, just show me that purple light. Works every time.

Unfortunately for the Major, once we finally did reach the moon, kids began turning their attention to the Next Big Thing (hello, Hot Wheels), and the dying toy line was promptly discontinued. Even DC Comics turned its back — the company had commissioned the first issue of a Major Matt Mason comic from writer Denny O’Neil and artist Murphy Anderson only to burn it off a year or two later, retitled “Glenn Merritt,” in one of their science-fiction reprint titles.

Yet to this day, there are those of us who hold dear our memories of Space Crawlers and Space Sleds. Maybe, if you’re just the right age, you do, too.

— The Complete TOYHEM! Index of Features and Columns. Click here.

— TOYHEM! Memories: CAPTAIN ACTION, by MICHAEL EURY. Click here.

Author: Dan Greenfield

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  1. In some ways, Mattel’s Major Matt Mason may have been the single most important toy franchise of the 1960s, epitomizing as it did President John F. Kennedy’s “New Frontier” for an entire generation of space-minded kids. But those kids grew up into a world where their dreams collided with the boundaries of the reality that (despite the numerous benefits of trickle-down space technology) a general public who failed to financially support the scale of those early dreams. We should have bases on the moon and Mars by now. Sadness.

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  2. Next to Captain Action, MMM was the favorite all-time toy of my youth! I remember the first time seeing Matt on the toy shelf at a Clark’s Dept. Store. He was packaged with the flight pack, flying sled and Moon suit! I snatched it up quick! Soon after, for Christmas, Santa brought me the huge Sears set which featured, MMM, Sgt. Storm, Capt. Lazer, and the giant space cannon! I sold all of my MMM toys in the mid-90’s and have always regretted it!

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  3. I had the doll, no other accessories, which might explain why I tried to carve him into a Spider-man figure years later. Didn’t work.

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  4. I loved Major Matt Mason!

    I was born in 1960. The Apollo program, TV shows like “Lost in Space,” and toys like Major Matt Mason lead me to believe that my future would be filled with Pan Am flights to the Moon and astronauts on other planets. Instead, I got a future of gas lines, terrorism, climate change, and free internet porn. Fabulous.

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  5. One Christmas morning I woke up and unwrapped Major Matt Mason (with his sled and Moon suit), civilian astronaut Doug Davis, Sgt Storm, evil Callisto (looking back, I guess my folks bought the Space Mission Team set), Captain Lazer (which I still think is the single greatest toy ever created), the Space Probe and the Uni-Tread tractor vehicle.
    Definitely a contender for best Christmas.

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  6. I got the same! Major Matt Mason, Spacer crawler and the totally amazing space station! I was the best Christmas present I remember as a kid. I still have Major Matt Mason( his arms are broken) and the space sled sitting in my curio.

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