This week’s Dumb Comics Controversy is brought to you by people who don’t know comics are supposed to make money.
Get ready to be shocked — SHOCKED, I TELL YOU — that DC Comics is actually putting half-page ads in comics this month — ON THE SAME PAGE AS THE ART!
Comics will never be the same! ADS ON ART PAGES. The PAIN! The PAIN!
Hate to break it to you but the industry (industry=business, by the way) did this for decades.
One tiny example:
Here’s one of the most dramatic and famous sequences in Batman history, when he takes out Ra’s al Ghul near the end of Batman #244 — in 1972. Beautiful sequence written by Denny O’Neil and drawn by Neal Adams — two living legends. These seminal pages cemented the Batman-Ra’s-Talia triangle that exists to this very day.
And now, check out the page turn …
And get this — the bottom of the page is a house ad — which was either by design or because DC couldn’t sell the space to Sea Monkeys or whatever that month.
Now, would I have preferred this to be a full-page moment? Of course. (In fact it was extended into a full-page image at least once when reprinted.)
But this notion that DC and Twix are heralding the Comic Book Apocalypse — brought to you by websites that sell ads — is utterly, categorically, absurd.
Do I like it? No. Do I understand it? Yes.
Comics are a commercial enterprise — and have been for more than 75 years.