DC Unleashes Major New Comics Line With WALMART

Bendis on Batman! King on Superman! And MORE!

DC Comics on Friday morning announced a stunning new publishing initiative in tandem with Walmart.

Officially launching July 1 – that’s less than two weeks from now – the publisher will kick off a slate of four monthly titles featuring new stories by some of its top talent, as well as relatively recent reprints: Superman, Batman, Justice League of America and Teen Titans.

And it all comes under the banner 100-Page Giant, with trade dress that harkens back to the 100-Page Super Spectaculars of the 1970s. (Click here for a look back at those.)

Not just that, the line will include a new Batman run by Brian Michael Bendis and a new Superman arc by Tom King.

The price will be $4.99 each and, yes, they will only be available at participating Walmarts.

“We are extraordinarily excited about working with Walmart to expand the reach of our books,” Dan DiDio, DC’s co-publisher, said in a statement. “These new monthly books combine new and accessible stories with reprints of classic comic series. It’s a great way for new readers to get into comics and follow the characters they’ve grown to love in TV and film.”

I gotta tell you, this is a startling move and, if successful, one that has the potential to shake up the industry in seismic fashion. For the first time in decades, one of the major publishers is focusing substantial brick-and-mortar effort beyond comics shops with new, mainstream superhero material by major stars. (Dan Jurgens, Jimmy Palmiotti, Amanda Conner, Tim Seeley and Andy Kubert are among those also in the mix.)

The books themselves take their cues – to some degree – from European comics that publish American stories. Overseas, DC titles are typically anthologies. Superman and Aquaman may have their own titles here, for example, but in Spain, Superman may have his own book while Aquaman serves as a back-up. (Those comics, however, don’t usually carry reprint material.)

There are some open questions: Will these new stories connect at all to DC’s direct-market titles? What if you don’t have a Walmart near you? Will there be other options to get these stories? Will they be collected? What about digital versions? What days of the week will these pop up?

This is going to play out in the weeks and months ahead and we’ll be monitoring the developments.

Meanwhile, here are the official descriptions of the line and titles – including how Bendis on Batman and King on Superman fit into it all – directly from DC:

Each of the four titles – Superman Giant, Justice League of America Giant, Batman Giant and Teen Titans Giant – will arrive in stores by July 1. Beginning in August, the Superman and Justice League of America titles will arrive in week one of each month, with the second pair, Batman and Teen Titans, arriving approximately two weeks later.

The debut title lineup includes:

SUPERMAN GIANT #1

SUPERMAN GIANT #1 features chapter one of the two-part “Endurance,” an original story written by Jimmy Palmiotti (HARLEY QUINN, ACTION COMICS) with art by Tom Derenick (HARLEY QUINN, CYBORG, BATMAN/SUPERMAN). The Daily Planet sends Clark Kent to Tornado Alley to do a story on the area, but when the storm hits, it turns out that this mild-mannered reporter is more helpful as Superman.

The issue also includes:

THE TERRIFICS #1­ (2018) – From this year’s New Age of Heroes and born of the events of DC’s hit series DARK NIGHTS: METAL. Mr. Terrific, Metamorpho, Plastic Man and Phantom Girl are a team of heroes bound together by fate and united by the spirit of exploration and discovery. Together these heroes plumb the depths of the fantastic to learn what it means to become family.

GREEN LANTERN #1 (2005) – Written by best-selling writer Geoff Johns with art by Ethan Van Sciver and Carlos Pacheco, this first chapter launches the fan-favorite three-part story “No Fear,” in which Hal Jordan makes his return to the DC Universe as the Green Lantern, casting the light of justice on the darkest corners of Space Sector 2814.

SUPERMAN/BATMAN #1 (2003) – The iconic fan-favorite story arc, “Public Enemies,” returns, courtesy of writer Jeph Loeb, with artists Ed McGuinness and Tim Sale. Batman and Superman unite when President Lex Luthor accuses the Man of Steel of a crime against humanity and assembles a top-secret team of powerhouse heroes to bring Superman in by any means necessary.

September’s SUPERMAN GIANT #3 features Eisner Award-winning writer Tom King’s first return to the Man of Steel since his poignant and heartfelt tribute story, “For Tomorrow,” in the pages of ACTION COMICS #1000. Together with DC Master Class artist Andy Kubert, this powerhouse team will take readers on a new 12-part adventure titled “Up in the Sky!” When a little girl is kidnapped and taken from Earth, Superman embarks on a galaxy-spanning mission to find the perpetrators…but has to decide what lengths he will go to in order to save one life!

TEEN TITANS GIANT #1

In this original six-part Teen Titans story by Dan Jurgens with art by Scot Eaton, Wayne Faucher and Jim Charalampidis, the Teen Titans’ pizza dinner is interrupted by the introduction of a new villain, the Disruptor. Teaming up with the Fearsome Five and working as an agent of H.I.V.E., he had one mission: kill the Teen Titans! The battle spills onto the streets of San Francisco, putting its citizens at risk, while H.I.V.E. uses this distraction to begin their plan for world conquest!

Additional issue #1 stories include:

SUPER SONS #1 (2017) – From DC’s smash-hit Rebirth event, writer Peter J. Tomasi and artist Jorge Jimenez reintroduce the sons of Superman and Batman, Jonathan Kent and Damian Wayne, in part one of “When I Grow Up.” As Robin, Damian’s more than ready to take his place at the heroes’ table and has zero plans to wait his turn. And he’s dragging Superman’s son along for the trip, whether Jon likes it or not!

SIDEWAYS #1 (2018) – Also from the New Age of Heroes, this story written by Dan DiDio with art by Kenneth Rocafort introduces fans to high schooler Derek James who, during the events of DARK NIGHTS: METAL, has acquired powers from the Dark Multiverse and stepped into the role of superhero! But when cracks begin to appear in the space-time continuum, he soon learns that with that much power comes even greater liability!

TEEN TITANS #1 (2003) – Written by best-selling author Geoff Johns with art by Mike McKone. Cyborg, Raven, Starfire and Beast Boy welcome in a new roster of young heroes to train to defend humanity—Wonder Girl, Impulse and a Superboy who’s been cloned from Superman’s DNA!

BATMAN GIANT #1

Batman is on the case of a missing girl in “One More Chance,” an all-new story by writer Jimmy Palmiotti and artist Patrick “Patch” Zircher. Batman is the world’s greatest detective, but what happens when the trail in his newest case leads him back to a place from his past that he never expected to revisit?

BATMAN GIANT #1 also includes:

BATMAN #608 (2002) – Written by Jeph Loeb with art by comics icon Jim Lee, issue #608 kicks off “Batman: Hush,” one of the most popular storylines in the Dark Knight’s fabled history. When Batman sets out to unmask the mystery character wreaking havoc in his life, he teams up with an unexpected ally (Catwoman) and finds himself facing off against not only his deadliest foes, but some of the toughest characters in the DC Universe, including Poison Ivy, Killer Croc and even Superman!

NIGHTWING #1 (2011) – From DC’s New 52, this story by writer Kyle Higgins and artist Eddy Barrows debuted a new look for Dick Grayson as he dives into a tale of murder, mystery and superhuman evil against the backdrop of Haley’s Circus, the place that started him on his path from acrobat to orphan to sidekick and ultimately superhero!

HARLEY QUINN #1 (2011) – Also from the New 52, writer Jimmy Palmiotti and artist Amanda Conner break Harley Quinn out of The Joker’s shadow with all the force of a giant mallet!

Beginning with BATMAN GIANT #3 in September, superstar writer Brian Michael Bendis makes his DC debut on the Dark Knight with a 12-part story, “Universe.” Batman’s run-in with the Riddler leads the Caped Crusader into a mystery that spans the globe!

JUSTICE LEAGUE OF AMERICA GIANT #1

Justice League member Wonder Woman is spotlighted in “The Conversion,” an all-new story from NIGHTWING writer Tim Seeley and artists Rick Leonardi and Steve Buccellato. In this single-issue story, Wonder Woman comes face to face with Ares, god of war—who sees her as a promising new recruit!

JUSTICE LEAGUE GIANT #1 also includes:

JUSTICE LEAGUE #1 (2011) – From the incomparable team of writer Geoff Johns and artist Jim Lee comes this version of the League from the New 52. In this alternative spin on the union of Superman, Wonder Woman, Green Lantern, the Flash, Aquaman and Cyborg, superheroes are a strange and new phenomenon. The mysterious Batman discovers a dark evil that requires him to unite these reluctant heroes to protect Earth from a cosmic-level threat!

THE FLASH #1 (2011) – In this New 52 version of the Fastest Man Alive, writer Brian Buccellato and artist Francis Manapul introduce Barry Allen to a villain who not only can be everywhere at once, but is also a close friend of the Scarlet Speedster!

AQUAMAN #1 (2011) – Award-winning writer Geoff Johns and dynamic artist Ivan Reis team up on this story from the New 52! Aquaman has given up the throne of Atlantis, but the sea still has plans for Arthur Curry as a broken race of undersea creatures, the Trench, emerges from the ocean depths, bent on destroying the surface world!

In issue #2, Seeley teams up with artists Felipe Watanabe and Chris Sotomayor on “Mother’s Day,” a stand-alone story where Wonder Woman returns to Paradise Island for the first time since her exile, only to find that the Amazons – and Queen Hippolyta – have been abducted by Echidna, the mythological Mother of Monsters, with a brood of unstoppable beasts as children!

Issue #3 begins another original 12-part Wonder Woman story by HARLEY QUINN co-writers Amanda Conner and Jimmy Palmiotti called “Come Back to Me.” When Steve Trevor’s plane crashes on an island outside of time itself, it’s up to Wonder Woman to rescue him from this mysterious land, full of monsters, dinosaurs and some very surprising citizens.

Author: Dan Greenfield

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8 Comments

  1. Growing up in the 70s, the 100 Page Super Spectaculars were my favorite comics so I’m very tempted to pick these up but concerned that the reprints represent the grim, blood and guts era of DC. I could be wrong (and hope I am), as I haven’t collected since the 80s but every time I see a “recent” cover or panel, it doesn’t appeal to me.

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    • Walmart? No thank you. I’m also not a fan of the modern art design. It’s too clean. Something just seems off. I do miss the 100 page Giant format. Now if only it had a cost closer to those old issues.

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  2. Likewise, the ‘100-Page’ banner got my attention, so many memories attached to those hefty reprint comics. I was hopeful of seeing the same kind of throwback material here- comics that might otherwise never be read by a new audience -but it sounds like it’s a rehash of stuff that isn’t but a few years old?

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  3. The cover art is hideous, yet feels true to the original… a contemporary take on the vintage style: crowded and colorful with the 100-page banner and (almost) floating heads.

    In any case, the idea is promising.

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  4. I’m excited by these, love the idea. It feels like it’s only focusing on new material, but to put it in perspective, a 100-pager in 2018 reprinting material from 2002-2003 is the equivalent of a 100-pager in 1975 reprinting material from 1959-1960.

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