ROBIN WEEK: Shades of the Hostess advertisements of the ’70s and ’80…
Welcome to ROBIN WEEK! One of the greatest heroes in comics history debuted 80 years ago this month — and we’re celebrating with a series of features saluting the Boys, Girls and Teens Wonder. For the complete index of features, click here.
I love Robin. There might not be a ROBIN WEEK if I didn’t.
Thing is, a good Robin story is hard to come by these days. This isn’t an anti-Damian thing. Quite the opposite: I think he’s the second-best Robin.
It’s just that DC just isn’t publishing many Robin solo stories — or even Batman and Robin team-ups these days. Instead, he’s primarily in Teen Titans, with an ocasional guest appearance here and there.
So I was absolutely delighted by Snickers’ ad campaign celebrating the 80th anniversary of Batman last year. There was a Golden Age tribute and a Silver Age homage but the best of them was a two-pager that set Batman, Robin and Batgirl firmly in the Disco-era Bronze Age.
The tale had such the right vibe — focusing as it does on Robin and Batgirl — that it was like finding a lost short story from Batman Family.
Now, it turns out the artist of the piece was Graham Nolan, who made his Batbones in the ’90s but who also has a healthy appreciation for Bathistory.
“The Bronze Age comics are what I grew up on,” Nolan told me. “It’s also my favorite period for Batman. Researching the Disco clothes was a blast!”
Well he certainly nailed it — especially that final panel with Batgirl and Robin grooving like Tony and Stephanie on the dance floor.
Anyway, what I love about these Snickers ads is that they also work as homages to the classic Hostess advertisements from the same period — and you can click here to check out 13 GROOVY BRONZE AGE DC COMICS HOSTESS ADS.
— The ROBIN WEEK Index of Features. Click here.
— The TOP 13 ROBIN COSTUMES Ever — RANKED. Click here.