The Art of the Insanely Popular JACK IN THE BOX/SIMPSONS MUNCHIE MEAL OF HORROR

MORRISON MONDAYS!

By BILL MORRISON

If you’re a fan of The Simpsons and there’s a Jack in the Box restaurant within driving distance, you’re undoubtedly aware of the promotion currently running with the fast food chain, known as the Munchie Meal of Horror.

The promo generated a tsunami of excitement from Simpsons fans who took to social media to chronicle their trips to Jack in the Box, and show their unboxing videos of all the cool items that came with the meal.

I was aware of the collab several months before fans knew anything about it, because I got to draw all the art for the promotion, and it was not an easy secret to keep. While working on the graphics for the meal box, burger wrappers, plastic cups, etc., I had a sense that Simpsons fans were going to go crazy over these items, but I had no idea just how much. And neither did Jack in the Box.

Within a few weeks of launching the promotion, they sold out of the collectible cups and the company had to issue a letter to customers from their mascot, Jack, apologizing for the gaffe and offering a voucher that fans could redeem when the cups were available again. I’ve since heard that some of the restaurants have also run out of the meal boxes and other packaging items.

With all the hoopla surrounding this Munchie Meal mania,  I thought it would be fun to show some of the drawings that ended up on these cool collectibles.

Consider this my Simpsons/Jack in the Box Munchie Meal Sketch Book… OF HORROR:

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— My Dinner With WILL ELDER… and LITTLE ANNIE FANNY. Click here.

— MMMMM, HOAGIES: Celebrate National EAT A HOAGIE DAY With HOMER SIMPSON. Click here.

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Eisner winner BILL MORRISON has been working in comics and publishing since 1993 when he co-founded Bongo Entertainment with Matt Groening, Cindy Vance and Steve Vance. At Bongo, and later as Executive Editor of Mad Magazine, he parodied the comics images he loved as a kid every chance he got. Not much has changed.

Bill is on Instagram (@atomicbattery) and Facebook (Bill Morrison/Atomic Battery Studios), and regularly takes commissions and sells published art through 4C Comics.

Author: Dan Greenfield

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