STAR WARS: 13 REY Action Figures and Toys You Can Get RIGHT NOW

#WheresRey? #HeresRey

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SPOILERS AHEAD. BE WARNED.

When I love a movie, a show or a comic, I’m very likely to go hunt for the action figures that go with them.

When I saw Star Wars: The Force Awakens, there was one character I wanted more than any other — Rey, the film’s central character and heir apparent to Luke Skywalker.

So I went on Amazon and eBay and checked retailers, and I saw that there were many different kinds at different prices. A lot were being sold at mark-up because they were obviously grabbed up by scalpers.

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I don’t like paying a fake premium, so I asked my best researcher — my son — to dig deeper. My local Target had a bunch of the 6-inch Hasbro Black Series listed in stock on their website but they were snapped up before I could get to my store.

But finally, I scored a great deal at the online Disney Store: A die-cast 6-inch Rey with BB-8, similar but superior to the Hasbro version — and a 10-piece figurine set that included the vast majority of the main cast including Rey and fellow newbies Finn, Poe Dameron, Captain Phasma and Kylo Ren — as well as Han and Leia.

Disney die-cast Rey

Disney die-cast Rey

10-piece set

10-piece set

 

Oh, and my kid got himself a Kylo Ren light saber and Rey light saber. Because he wanted both.

Rey light saber

Rey light saber

As all this went on, I saw these stories about #WheresRey, a Twitter-rage-fueled campaign decrying the supposed lack of Rey merchandise. Evidently, it was driven by anger that there was a five-pack of male figures at Target that excluded Rey, and a Millennium Falcon playset that excluded her, but included male co-stars.

OK, fair enough. But I’m experienced enough to know that toy lines frequently mix and match characters to get you to buy more stuff. Often, an important character is missing from one set to get you to splurge for the set in which they are included. It’s shady but it’s how toy companies make extra sales. Or maybe they pair a character to drive sales in a different way.

Take Rey herself, for example. Both Hasbro and Disney’s Rey 6-inch figures come with BB-8. This is both companies hedging their bets. See, the two characters are paired up for much of the movie, so it makes sense to package them together. Except, it’s a very real fact of life that there are a lot of little boys (and misguided parents) who don’t want a girl action figure. By including BB-8, those who want the little droid will buy the set for him. Those who want Rey for herself get BB-8 as a pretty great bonus.

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In either event, you’ve effectively doubled the demand for these items — driving sales higher and making them scarce on shelves. Plus scuzzy scalpers — or bounty hunters in Star Wars parlance — make things worse by hoarding them and charging a 50 percent mark-up on eBay.

Die-cast Rey and her speeder

Die-cast Rey’s speeder

Another point: Disney actually released their 6-inch Rey twice — once without a light saber, months before the movie came out, presumably to tamp down spoilers, and once with a light saber. They actually made an effort to strengthen Rey’s packaging — and highlight her position as an emerging Jedi.

A quick search on Disney and Amazon right now shows at least a dozen Rey items for sale, at varying prices. That’s just two resources. Included throughout this piece are 13 pix of various items from various manufacturers — including a high-end Hot Toys figure that you can’t get your hands on just yet but can pre-order. This is all scratching the surface. There’s a lot out there.

Not yet available

Not yet available

I’d say Rey is pretty well represented.

Here’s the thing: There was a lot of upset earlier this year because Scarlett Johansson’s Black Widow was excluded from sets or unavailable when most of her male Avengers were plentiful. That’s a fair knock.

But conflating that problem with Star Wars doesn’t seem to accurately reflect this landscape.

Sand playset. Sand!

Sand playset. Sand!

 

I wholly agree that female characters are underrepresented in traditionally male-oriented toy lines. There are layers of reasons for that, but it’s true. But it’s frustrating when those whom I consider to be on the side of angels — on the Light Side of the Force, if you will — distort the truth to suit their point of view.

All that does is undermine what’s a laudable message and goal.

Rey deserves better.

Disney Infinity playset

Disney Infinity playset

Funko Pop vinyl figure

Funko Pop vinyl figure

Rey costume

Rey costume

Lego Rey and her speeder

Lego Rey and her speeder

Rey 3.75-inch figure from Hasbro

Rey 3.75-inch figure from Hasbro

Rey USB drive

Rey speeder USB drive

Rey action figure, with speeder

Hasbro 3.75-inch Rey action figure, with speeder

UPDATED: I visited the Disney Store in Times Square and as soon as you walk in there’s a big Star Wars display. Most prominently featured? Captain Phasma.

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And there’s one mannequin standing on guard above it all: Rey.

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Plenty of Rey costumes on sale there, too …

 

Author: Dan Greenfield

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5 Comments

  1. while I think its nice to see some of these figures of Rey for sale, the larger 10 inch figure doesn’t seem to exist. I bought other ones that were available on Black Friday at Target. The figures I could get were Finn, Kylo Ren, a Storm Trooper and Darth Vader (why? not sure, but glad I could get that). After finally seeing the movie today, I am very surprised the toy companies (this one being Hasbro), didn’t include a Rey action figure of that size like the other characters. My 9 year old daughter is a HUGE Star Wars fan and it’s just disappointing to know they didn’t make Rey as important as the other characters in the toy merch sector. 3.75 inch figures???? Maybe now that the movie is out, there will be more to come and Rey will be more prominent in the future.

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    • In order to make the figures that size cheaply they are made from rotocast Vinyl. Notice how barrel bodied the figures are, that process does not work very well for female figures. That’s the main reason you rarely see any female figures made that way for any line, the proportions don’t look right.

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      • What your saying is because of the material and gender of a character the result turns out not very well I found Rey figure decent enough but don’t own one have a phasma figure though

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    • I believe this also hopefully she will have a double bladed lightsaber with gold or yellow color and a Jedi apprentice outfit that looks good on her and at the same time be a uniform given to them in the past

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  2. I have been to two Disney stores and a Virginia Kohl’s. Disney stores had one item for Rey. Kohl’s didn’t have any. When I asked Kohl’s staff where the Rey merchandise was, the department employee and a store manager both separately said they never received any. The Disney website does sell some Rey things, but the stores do not in my experience.

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