We invited some comics creators and historians to pick some of their favorites.
Lettering is an underrated talent. A good letterer can add immense impact and emotional charge to a scene without the reader even knowing it’s happening.
Sadly, lettering is something of a dying art, at least in the traditional sense. We’re now inundated with comics that rely on digital methods and the days of kinetic cover type and zany house ads are long gone.
Gaspar Saladino, a giant in the field of comics lettering, died this week at age 89. His contributions were enormous and in celebrating his legacy, I’ve decided to focus on his cover logos, which are, naturally, so emblematic of the characters and titles on which he worked.
He and Ira Schnapp (who died in 1969) are responsible for most of DC’s greatest logos — and Saladino’s hand and mind created important ones for Marvel, as well.
So here we present 13 of our favorites by Gaspar Saladino. And as a bonus, I asked creators Paul Levitz and Mark Waid and historians Craig Yoe and Arlen Schumer to contribute their favorites.
NOTE: Sources on some logos are sketchy, so if there’s uncertainty, I’ve noted it in the captions. Feel free to contact me or leave a comment if you catch a mistake.
Paul Levitz suggested these two, as well:
Some Marvel greatness:
And back to DC:
All scans courtesy of the Grand Comics Database.