13 INNOVATIONS Celebrating JENETTE KAHN’s 50th Anniversary in Comics
Guest columnist PAUL LEVITZ pays tribute to his DC Comics leader and partner-in-crime… By PAUL LEVITZ Fifty years ago this month — Feb. 2, 1976, to be precise — an alien landed in the world of comics, and changed it forever for the better. Jenette Kahn joined DC Comics and was like nothing comics had ever seen before — fearless, an advocate of creativity, generous, and future oriented. For 25 years, as publisher and president, she was a primal force for making comics a better place. Jenette’s core beliefs in decent treatment of creative people, and her courage to expand what comics could be, led to many innovations and experiments. Some successful, some less so, but many also fondly remembered. And like any good leader, many weren’t her solo inspiration, but innovations developed by the team she led. Here are 13 such innovations: — 1. Probably the first and most important innovation Jenette created was the idea of giving creative people a stake in elements they added to existing DC-owned properties. In an era when writers and artists were reluctant to add new villains or supporting characters, this began to revitalize comics. OK, the Supermobile wasn’t a lasting triumph, but think of the Huntress, Lucius Fox, Bane, Cyborg, Starfire and Raven — all from those first few years. — 2. Dollar Comics! If newsstands are griping that comics are too cheap to be worth devoting space to, let’s give them big, fat original anthologies again. Besides putting some excitement back in the racks, they were great places to develop new talent. — 3. Reaching outside comics for advice: What would Lois Lane’s life be like? Let’s get a real star woman reporter in for a meeting. And bring in a fashion designer to make her wardrobe look right! 4. The world knows us as DC, let’s be proud of it! Change our name from the dowdy National Periodical Publications to DC Comics, get legendary designer Milton Glaser to design a modern (and amazingly enduring) DC bullet symbol and the coolest stationery a comics company ever had. — 5. The copyright law is changing, and we need written agreements with all our talent. Let’s make sure they embody fair principles, like the return of original artwork or payment if we lose it or damage it in production. 6. Oh yeah,...
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