PAUL KUPPERBERG: My 13 Favorite 1960s COMIC BOOK TOYS — RANKED
A TOYHEM tour of the Swingin’ Sixties! — Welcome to TOYHEM! For the sixth straight holiday season, we’re bringing you a series of features and columns celebrating the toys of our youth, which often made for the best memories this time of year. Click here to check out the complete index of stories — and have a Merry Christmas, a Happy Chanukah and Happy Holidays! — Dan — UPDATED 12/3/24: This groovy column by Paul Kupperberg first ran in 2020 but it was so popular, we’re reprinting it this year. Dig it. — Dan — By PAUL KUPPERBERG We live in a golden age of comic book toys and tchotchkes. Action figures. Statues. Props. Accessories. Clothing. Jewelry. Home decor. Name it. But this wasn’t always the case. Even the explosive success of the 1966 Batman TV show gave way to a relatively small increase in such product. Still, a minor increase is better than nothing, but the appearance of a really great toy (singular, as opposed to entire toy lines like the later G.I. Joe or Masters of the Universe, et al) was a significant event. While I desired deeply, and for a variety of reasons, all of the following, I didn’t actually own all of them. Toys were expensive. And, hey, what were we? Made of money?! (Sorry. Childhood flashback there!) Thanks to Batman, 1966 seems to have been the pinnacle of toy activity for the decade, and I, the budding 11-year-old comic book reader and fan, was perfectly positioned to take in this sudden explosion of comics (and comic book-like) related toys and games. — 13. Aurora Super-Hero Model Kits (Aurora Plastic Corporation, 1960s). I was never much of a model builder. I didn’t have the patience or manual dexterity to do a very good job of it and I was always disappointed by my lopsided, over-glued results. I’d given up even trying after a few airplane and car models, but then those crafty bastards at Aurora Models started issuing a line of licensed DC and Marvel Comics plastic model kits: Superman, Superboy (and Krypto), Batman, Spider-Man, Hulk, Captain America and others, priced at 98 cents to $1.49 (“each wherever toys and hobby products are sold”). A buck was a lot of money to a kid in the 1960s — enough to buy six or eight comics depending on the year/cover price...
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